Systems of Culture

It’s never fashion’s task to make one feel like they belong. But that is often its quiet consequence — woven into the way clothes gather people, build codes, and create communities. It’s in between such manifestations and self-expression that fashion becomes its most enduring self: a way to find comfort.

Capsul, India’s first multi-brand streetwear platform, is successful in more ways than one: in creating ecosystems where expression thrives; by establishing a brand synonymous with modern day style; and by approaching the business of streetwear as something that defines culture. Founders Bhavisha Dave and Meenakshi Singh have made this happen — they’ve always held culture close to their hearts. The business is built on it, shaped by it, and sustained because of it.

Bhavisha and Meenakshi, then, are far more than founders — they are culture keepers.

The duo, when in each other’s presence, come across simply as passionate friends. Their conversations linger between contemplations on newer brands and decisions on stocking. New challenges have always called for new solutions for them — it’s how one carves a niche of their own in the country. At the end of it all, they remain focused on curating pieces that carry meaning and forging connections between global streetwear communities and their Indian counterparts. Their approach is simple but rare: treat every brand, every drop, every event as part of a larger cultural archive.

In doing so, Capsul has become a gathering point, a shared language, and a stage for expression. The result is a business that moves at the pace of culture, where growth is often a function of resonance — the kind that diverse personalities carry with comfort. At Capsul, belonging isn’t a marketing tool or a content game — it’s the very fabric of what they do.

Words by Meghna Mathew
Photographs by Anush S Kumar and Amish Rejith