Unveiling Stonex: Crafting Luxury Through Stone

Aditi Bhaskar | March 6, 2024 | Art

Driven by a passion for natural stone, Stonex India, a lifestyle brand born in 2001, offers imaginative concepts to elevate living spaces. Aiming to explore craftsmanship and luxury, the brand born in Delhi’s Rajouri Garden sources around 500 stones handpicked from Italy, Spain, Greece, Brazil, Vietnam, France, Portugal and Turkey.

To combine innovation in luxury for product, technology, and customer service, Stonex created two distinct verticals: Stonex Icon and Stonex Couture. Stonex Couture, stands at the crossroads of stone design and art. Marble takes centre stage here. In the annals of history, marble reigns supreme as a symbol of architectural magnificence and artistic prowess. From ancient Pompeii to contemporary design studios, its allure remains undiminished, weaving a narrative of luxury and sophistication. Inspired by these ancient traditions and iconic pieces, Stonex artisans craft contemporary pieces.

In focus: Richa Arya’s wall mounted install from metal sheet

This dream to redefine luxury was set forth by Gaurav Agrawal, Saurav Agrawal, and Vikas Agrawal with a modest investment of Rs 9 lakh. Central to their ethos is a profound appreciation for the intrinsic value of natural stone. From their earliest days, the founders of Stonex harboured a deep-seated desire to challenge convention and make an indelible mark in the world of craftsmanship. Their upbringing, marked by shared sacrifices and limited luxuries, instilled in them a spirit of resilience and determination. Despite the odds, they forged ahead, making bold decisions that defied industry norms.

The pinnacle of their odyssey materialised in the form of the Stonex Refinery in Kishangarh, Rajasthan—a sprawling testament to intelligent design and environmental harmony. This state-of-the-art facility not only showcases the exquisite journey of stone from its origin to its final form but also serves as an immersive experience centre, inviting visitors to explore the boundless possibilities of natural stone.

The verdant surroundings of the Stonex Refinery, adorned with bespoke art installations, offer a nuanced perspective on the versatility and strength of stone as a medium. Amid lush gardens and lawns, visitors can befind themselves transported into a world where craftsmanship seamlessly intertwines with nature.

Stonex Icon aspires to weave art into the very fabric of stone, collaborating with renowned artists to push the boundaries of creativity and experimentation. It delves into ancient Indian philosophy, celebrating the integration of various art forms into cultural rituals.

Stonex aims to offer a premier platform for global artists and designers, enabling creativity and fostering a lasting impact on the cultural landscape through natural stone.

Words by Aditi Bhaskar.
Image courtesy Stonex India.

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