In a co-evolving collaborative ecosystem, entertainment has found its overlaps in hospitality through the early part of this century.
What happens next?
As the East’s economic renaissance unfolded, it marked personalised vernacular sensibilities coming to the forefront. Asian wellness philosophies like Ayurveda and mindful rituals became the agents of transformation, bridging the alternative ideologies of biohacking and longevity. An amalgamation of the two becomes apparent as you visit Amaraanth, South Goa’s finest private beach retreat.
The first whispers of sea breeze catch you off guard, accompanied by the gossamer-thin lanes as you land in South Goa. Where bougainvillea performs its cascade against weathered walls, you find your cue to reach, and just when you think you’ve lost your way in this labyrinth of coastal charm, Amaraanth emerges — not with the brash announcement of typical luxury properties, but with the quiet confidence of a well-kept secret.
Curated serenity: Luxury redefined beyond material excess
Standing at the threshold, you immediately understand that this isn’t merely a conversion of a heritage home into a boutique retreat — it’s a masterful reimagining of what luxury means in the modern age. The architecture doesn’t impose; it converses.
Minimalist reimagined: Landscape and design in fluid conversation
Art becomes the dialect of this conversation, with local champion Subodh Kerkar leading the discourse. Through the symphony of green, a peak of red emerges — the artist’s infamous Red Cashew installation, commanding moments of contemplation. These works harmonise with Unnikrishnan C’s presence, whose hands transform brick and stone into poetry. His evocative artwork drinks deep from the rich cultural soil of Goa, while elevating it to international standards through his innovative use of traditional materials and modern techniques. It’s the unscripted moments that linger longest in memory: Discovering a hidden reading nook filled with carefully curated books, stumbling upon an art installation that changes personality with the shifting light, or finding yourself alone as the sun dips.
Kerkar’s crimson statement: Disrupting nature’s monochrome meditation
“2025 is the year of boutique hotels,” claims Stanza Media.
Amaranth resonates with curation, consolidation, and calm — orchestrating the hyper personalisation methodology of the new boutique. Amaraanth’s very own bar, The Lab, is where their philosophy crystallises. Packaged as a glass enclosure, it is where science meets artistry. Here, mixologists don lab coats as a statement of intent. Each cocktail emerges like an experiment in excellence, born from a foundation of research, local ingredients, and storytelling. The mixologist’s words weave between scientific precision and poetic reverence, and the resulting elixir tells stories of Goan soil and sea. Crowning the experience sits the palatable taste, a cocktail of tomatoes that looks clear and carries microscopic tastes.
Mixology: Radical storytelling, distilled
The HVN Spa is where experiences are redefined at the cusp of assistive technology and ritualistic beliefs. It sculpts a journey that begins with understanding your body’s rhythms and needs. The therapists move with the quiet efficiency of seasoned healers, their techniques weaving time-honoured wisdom with contemporary science. Ancient wisdom surfaces through modern hands — ritualistic baths and rooted knowledge emerge with the precision of a technician, creating a bridge between centuries.
HVN X Amaraanth: Healing Rhythms, Timeless Touch
Dining at Amaraanth follows a similar philosophy of rooted love. The kitchen, stewarded by visionaries who understand that true luxury lies in simplicity, creates dishes that honour both tradition and innovation, each plate a story told through flavour.
One finds oneself drawn to the cabana by the lily pond. Here, watching the sky paint its daily masterpiece in impossible colours, you might find yourself questioning the very notion of urban luxury. This is Amaraanth’s ultimate achievement — creating a space where luxury is measured not in thread counts or brand names, but in moments of profound tranquillity.
What sets Amaraanth apart is their ability to create spaces where time itself bends to your will.
It isn’t about gilded edges but about moments that reset your compass. For the discerning traveller who understands that true luxury lies in the ability to find stillness in style, Amaraanth isn’t just another destination in South Goa. It’s a testament to the fact that the most memorable luxuries are often the ones that whisper rather than shout — it’s experienced. And that, perhaps, is the greatest luxury of all.
Words by the Editorial Team.
Featured image courtesy Amaraanth.
